how to make klaviyo link to a phone number

Daniel Parker

3 min read

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07-02-2025

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Meta Description: Learn how to seamlessly integrate phone numbers into your Klaviyo marketing campaigns. This guide explores various methods, from using clickable phone numbers in emails to leveraging SMS capabilities for enhanced customer engagement. Discover best practices for maximizing click-through rates and driving conversions. Improve your customer communication strategy today!

Connecting Your Klaviyo Account to Phone Numbers: Multiple Approaches

Klaviyo, a powerful marketing automation platform, doesn't directly link to phone numbers in the way it links to websites. However, you can effectively integrate phone numbers into your Klaviyo campaigns using several clever strategies. The best method depends on your specific goals and desired customer experience.

1. Clickable Phone Numbers in Emails

This is the simplest and most common method. You can embed a clickable phone number directly into your Klaviyo email templates.

• How to do it: Simply include your phone number in your email copy. Most email clients will automatically turn it into a clickable link. You can also use HTML to format the phone number as a hyperlink for better control.

• Example (HTML): <a href="tel:+15551234567">(555) 123-4567</a> Replace +15551234567 with your phone number (using the correct country code).

• Best Practices:

  • Clearly label the phone number (e.g., "Call us now!").
  • Use a visually distinct format to make it easy to spot.
  • Consider A/B testing different phone number placements and calls to action.

2. Using Klaviyo with SMS Marketing Services

For more direct and immediate communication, integrate Klaviyo with an SMS marketing service. Many providers offer seamless Klaviyo integrations.

• Popular SMS Marketing Platforms: Twilio, Nexmo, MessageBird, and others. Research different options to find the best fit for your budget and needs.

• Integration Process: This usually involves connecting your Klaviyo account to the SMS service via API keys or other authentication methods. Consult the specific documentation of your chosen SMS provider for step-by-step instructions.

• Benefits of SMS Integration: Higher open and click-through rates compared to email, immediate communication, ideal for time-sensitive promotions or order updates.

3. Creating a Dedicated Landing Page with a Contact Form

If you want a more structured approach, create a dedicated landing page with a contact form where customers can provide their phone number. You can then use Klaviyo to segment your audience based on those who submit the form.

• How to do it: Design a simple landing page with a clear call to action (e.g., "Get a Call Back"). Include a form field for the customer's phone number. Use Klaviyo to track form submissions and manage follow-up communication.

• Benefits: You collect valuable lead information, and you can personalize communications based on the information provided.

4. QR Codes Linking to a Phone Number

QR codes offer a quick and convenient way for customers to contact you via phone. You can generate a QR code that, when scanned, automatically dials your number.

• QR Code Generators: Many free online tools can generate QR codes for phone numbers (e.g., GoQR.me, QR Code Tiger).

• Klaviyo Integration: Include the QR code in your Klaviyo emails or marketing materials.

Troubleshooting and Best Practices

• Testing: Always test your setup thoroughly before launching a full campaign. Ensure that clickable phone numbers and SMS integrations function correctly.

• Compliance: Adhere to all relevant regulations regarding SMS marketing and phone calls (e.g., TCPA compliance in the US). Always obtain explicit consent before sending SMS messages.

• Analytics: Track your results! Monitor click-through rates, conversion rates, and other key metrics to evaluate the effectiveness of your approach. Klaviyo's analytics features will help you track your campaigns' performance.

Conclusion: Optimizing Phone Number Integration in Klaviyo

By utilizing these methods—clickable phone numbers, SMS integration, landing pages, or QR codes—you can successfully integrate phone numbers into your Klaviyo campaigns. Remember to prioritize user experience, comply with regulations, and meticulously track results to optimize your strategy for maximum impact. Choosing the right approach depends on your specific needs and marketing objectives.