how to check website url google analytics

Daniel Parker

2 min read

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06-02-2025

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Finding your website URL within Google Analytics might seem straightforward, but the exact location depends on how you've set up your Google Analytics account. This guide will walk you through several methods to locate your website URL, ensuring you can quickly access this crucial information. Your website URL, after all, is fundamental to tracking and analyzing your website's performance.

Locating Your Website URL: Different Approaches

Here are the most common ways to find your website URL in Google Analytics:

Method 1: The Admin Section

This is the most direct route. The Admin section houses all your account settings.

1. Log in: Access your Google Analytics account.
2. Navigate to Admin: Click on the "Admin" tab located in the bottom left corner of the screen. You'll see three columns: Account, Property, and View.
3. Check Property Settings: In the "Property" column, click on "Property Settings."
4. Locate Website URL: Your website URL will be clearly displayed under the "Website URL" field.

Method 2: Reports Overview

While not as direct, you can often infer your website URL from the reports overview.

1. Go to Reports: In the left-hand navigation menu, select "Reports."
2. Review Report Data: Most reports will implicitly show your website URL. For example, in Acquisition reports, the source/medium data frequently includes your website address. While not explicitly labeled "Website URL," it's usually evident in the data.

Method 3: Using the Google Analytics Tracking Code (Advanced)

If you have direct access to your website's code, you can find the URL within the Google Analytics tracking code snippet. This is more technically advanced.

1. Access Website Code: Access your website's HTML code. This usually involves using an FTP client or your website's content management system (CMS).
2. Find Tracking Code: Look for the Google Analytics tracking code snippet, which typically looks like this: <script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXXXXX-Y"></script>. Replace UA-XXXXXXXX-Y with your actual tracking ID.
3. Analyze the Tracking ID: While the code itself doesn't directly display the URL, the tracking ID is linked to your website during the setup process. Therefore, the ID indirectly points to your website. You might need to cross-reference this ID with your Google Analytics account to confirm.

Method 4: Checking Your Google Analytics Setup

If all else fails, revisit your initial Google Analytics setup. When you created your account, you would have input your website URL as part of the configuration process. Refer to your setup notes or emails for this information.

Troubleshooting: Multiple Websites or Properties

If you manage multiple websites, each will have its own Google Analytics property. Ensure you are viewing the correct property in the Admin section to find the right URL. The Admin section is essential for managing multiple websites and accounts correctly.

Why Knowing Your Website URL is Crucial

Understanding your website URL is critical for several reasons:

• Accurate Reporting: Your website URL is the cornerstone of accurate data collection and analysis. Without it, Google Analytics can't properly track traffic, conversions, and other key metrics.
• Troubleshooting: If you encounter issues with Google Analytics data, knowing your URL is the first step in troubleshooting potential problems.
• Campaign Tracking: In conjunction with UTM parameters, your website URL plays a significant role in tracking the success of different marketing campaigns.

By using these methods, you should be able to easily locate your website URL within Google Analytics. Remember to always double-check your data and ensure you're working within the correct property if you manage multiple websites or accounts.