field and stream stores closing

3 min read 21-02-2025

Field & Stream's parent company, Dick's Sporting Goods, announced the closure of all Field & Stream stores in 2020. This decision marked the end of a relatively short-lived but notable outdoor retailer. While the brand offered a wide selection of hunting, fishing, and camping gear, the strategic move by Dick's signaled a shift in their overall business strategy. This article explores the reasons behind the closures and their impact on the outdoor retail landscape.

Why Did Field & Stream Stores Close?

The primary reason for Field & Stream's closure was a strategic business decision by Dick's Sporting Goods. Dick's, facing challenges in the sporting goods market, decided to consolidate its brands and focus its resources on its core Dick's Sporting Goods locations. This move aimed to improve profitability and streamline operations. While Field & Stream had its loyal customer base, it ultimately wasn't contributing enough to offset the costs of maintaining separate stores and inventory.

Underperformance and Market Competition

Field & Stream faced stiff competition from established outdoor retailers like Bass Pro Shops and Cabela's. These larger chains had a stronger brand recognition and more extensive store networks. Field & Stream struggled to differentiate itself sufficiently in a crowded market. This competition, coupled with changing consumer buying habits (more online shopping), contributed to its underperformance.

The Shift to Online Retail

The rise of e-commerce significantly impacted the brick-and-mortar retail sector, and Field & Stream wasn't immune. Consumers increasingly preferred the convenience of online shopping, which offered wider selections, price comparisons, and home delivery. While Field & Stream did have an online presence, it couldn't compete effectively with the established online giants in the outdoor gear market.

Dick's Sporting Goods' Strategic Realignment

Dick's Sporting Goods' overall business strategy played a crucial role. The company decided to concentrate its efforts and resources on its core brand, focusing on strengthening its existing Dick's Sporting Goods locations and online platform. This streamlined approach aimed to enhance efficiency and profitability in the face of market challenges.

The Impact on Outdoor Enthusiasts

The closure of Field & Stream stores left a gap in the market for some outdoor enthusiasts. Many appreciated the brand's selection of hunting, fishing, and camping gear, as well as its often competitive pricing. The closures forced many loyal customers to seek alternative options, such as shopping online or visiting competing retailers.

Where to Shop Now

Fortunately, there are still many options available for outdoor gear. Bass Pro Shops, Cabela's, REI, and numerous smaller, specialized retailers offer a broad range of products for hunters, fishers, and campers. Online marketplaces like Amazon and eBay also provide a wide selection of gear from various brands.

Lessons Learned

The Field & Stream closures serve as a reminder of the challenges facing brick-and-mortar retailers in today's dynamic market. The importance of a strong brand identity, a competitive online presence, and a well-defined business strategy is crucial for success in the sporting goods and outdoor retail industries. The shift towards online shopping and the need to adapt to changing consumer behavior are key lessons learned from this case study.

Conclusion

The closing of all Field & Stream stores marked a significant shift in the outdoor retail landscape. While it was a strategic decision by Dick's Sporting Goods, it highlighted the challenges faced by brick-and-mortar retailers in an increasingly competitive and online-driven market. Although the brand is gone, the lessons learned from its demise offer valuable insights for other retailers navigating the ever-evolving world of commerce. The legacy of Field & Stream remains for those who remember its selection and service. Fortunately, outdoor enthusiasts still have plenty of options for obtaining their necessary gear.